Workshop Outcomes:

• Gain insight into the process of strategic thinking
• Learn tools and resources for prototyping
• Bridge the gap between brand and digital strategy
• Learn UX fundamentals
• Develop tools for human centred design thinking
• Improve fundamental design skills

Topics Covered:

• The hybrid strategist of the future
• Digital principles and frameworks
• Bringing technology into the creative process
• Adopting Startup principles
• Understanding the customer experience
• An intro to human-centred design
• The role of rapid prototyping
• The Experience Design (XD) process
• Delivering your CX strategy
• Optimising the experience
• Design principles and the tools of the trade

• Perth